Five Types of Content Curation For WordPress

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Making Content Curation Work For You

If you’ve spent any time in the digital marketing trenches in the past couple of years, you’ve heard the term “content curation” thrown around. You may even have a workable definition for the term. But how to properly perform content curation and how to apply content curation to your organization’s goals requires a deeper understanding.

According to Rohit Barghava of the Content Curation Manifesto from 2009 (yes, way ahead of his time!) content curators, “will bring more utility and order to the social web. In doing so, they will help to add a voice and a point of view to organizations and companies that can connect them with customers – creating an entirely new dialogue based on valued content rather than just branded created marketing messages.”

It is imperative to fully understand what these 5 types of content curation represent as they represent very different types of websites, design solutions and user experiences.

  • Elevation: When a curator creates general insight based off a group of articles.
  • Aggregation: The active collecting of the most relevant content regarding a topic into a single post. This is the most common type of content curation.
  • Distillation: Allows the writer to distill all of the chatter about a given topic down to a single relevant post. This method requires more original content.
  • Chronology: Applies directly to laying out a particular topic based upon a historical timeline.
  • Mashups: When a writer merges different content about a single topic into an original point of view.

To begin to understand how thinking like a curator of content will shape all of your design decisions, read more about The Case For Content Curation.