Maximize Web Content for Search With Easy Fixes

dirty hot rod photo by designforseo

dirty hot rod photo by designforseo

Rules are always meant to be broken, but these rules have been in place for a decade or more. The biggest “fix” any one website can commit to is reducing the amount of global terms or unrelated terms that have been used; regardless of whether they are used in the text or the headlines, but especially in the page titles and page descriptions. Because even a dirty hot rod is still a hot rod to Google. Let me explain.

Relying on global terms like “sports cars” and “hot rods” on a website about car care, does more damage to your search rankings than you know. Two factors are involved: one, search engines now rely on traffic patterns based on search funnels – if people land on your site from searches about “automotive,” but immediately leave – that hurts your ranking. The other factor is content consistency – search engines want to find kernels of information that express a cohesive, informative and expert viewpoint about a topic. If your website seems like it’s about “sports cars” or “hot rods,” but it’s really about car care, then your content will be devalued by the search engines.

For an overview about easy fixes that maximize your web content use this link to an article by Tara Chilia for MarketingProfs.